Cool Charm & Collected was founded in 2014 when two friends bought their first charm bracelet and looked for beads with a personal significance to them – people, places and memories. They couldn’t find any charms which really resonated on a personal level, so they decided to design and create their own collection of sterling silver charms. They’re made by a company of silversmiths, established almost four decades ago and now run by the third generation of the same family.